PM-ing in Korea

Toss: The Trendsetter Shaping Korea’s Tech Landscape In Korea’s fast-moving tech ecosystem, Toss has become a company that sets the standard. From its pioneering approach to product management to its unique UX writing philosophy , Toss has influenced how many Korean companies operate. But what makes Toss stand out isn’t just its financial services—it’s the way the company builds products, manages teams, and scales its business . Let’s break down how Toss is reshaping Korea’s tech industry . The Visionary Leadership of Lee Seung-gun At the center of Toss’s success is Lee Seung-gun , founder and CEO of Viva Republica (Toss’s parent company). His story is one of persistence and bold innovation . Before Toss, Lee experienced eight startup failures over six years before finally launching his ninth business idea , which became Korea’s first successful peer-to-peer money transfer service . A Global Vision for Toss As of February 2025 , Toss is aiming for foreign nationals ...