PM-ing in Korea

If you're a PO, chances are… you're a little bit greedy. Not for power or credit — but for ownership. For the thrill of solving meaningful problems. That’s why top-down tasks often trigger a quiet rebellion inside us. Maybe it’s just in our nature. But when something lands on our plate from the top — with no context, no discussion — our minds immediately shift into critical mode. We analyze harder. We focus more on what could go wrong. And then we drag ourselves to the team like we’ve been sentenced to carry out a mission we didn’t sign up for.

With so much Korean content making its way across the globe—from K-dramas to YouTube vlogs—interest in Korean work culture has naturally grown. And thanks to the dramatic nature of K-dramas , that culture is often portrayed in its most extreme form: yelling bosses, never-ending overtime, and forced drinking sessions. But here’s the truth: Korean office culture isn’t always like that. Yes, those things can exist—but let’s be honest: there’s a “dark side” to every workplace culture in the world. Let’s break down a few of the most common misconceptions: 1. Endless Overtime (a.k.a. “Why are you leaving when I’m still working?”) Some companies in Korea still glorify long working hours, associating it with ownership and passion . Let’s not forget— Elon Musk is a strong believer in this too. So is this uniquely Korean? Not really. The good news: Many Korean tech startups are moving away from this mindset. Flexible working hours are becoming more common Some teams ...

Korea has made progress when it comes to time-off policies. PTOs, maternity and paternity leaves are legally protected—and even encouraged. But in the real world? Using them still feels complicated. Especially when it comes to long-term leave like maternity , paternity , or extended personal leave. 1. First, Let’s Clarify: PTO vs. Parental Leave In Korea, PTOs (Paid Time Off) typically refer to: A day or two off for personal reasons Often viewed as acceptable, if occasional Generally easier to take—though still sometimes met with subtle pressure, when the company is going through a busy season. (but is there a place in the world where no one really cares about taking PTOs in the busiest times?) Maternity and paternity leaves , on the other hand, are: Extended leaves lasting from one month to a year Often for childcare or major life events Legal and supported in policy—but far more difficult to navigate culturally 2. Why Is Long-Term Leave So Hard...

Agile methodologies promise flexibility, speed, and adaptability , but how well do they actually work in Korea’s unique corporate culture? Korean work environments are built on hierarchical structures, top-down decision-making, and a deep respect for authority —all of which often clash with Agile’s core principles of self-organization and continuous iteration . I do not speak for every single company in Korea, but I am certain that most of them are like this. In this post, I’ll break down what Agile actually looks like in Korea , how traditional work culture affects its adoption , and what happens when Agile meets hierarchy . 1. Hierarchy vs. Agile Decision-Making Agile emphasizes: Decentralized decision-making Cross-functional teams that self-organize Rapid iteration & continuous learning Korean corporate culture emphasizes: Top-down decision-making Approval required at every step Executives making final calls on product direction Re...

Toss: The Trendsetter Shaping Korea’s Tech Landscape In Korea’s fast-moving tech ecosystem, Toss has become a company that sets the standard. From its pioneering approach to product management to its unique UX writing philosophy , Toss has influenced how many Korean companies operate. But what makes Toss stand out isn’t just its financial services—it’s the way the company builds products, manages teams, and scales its business . Let’s break down how Toss is reshaping Korea’s tech industry . The Visionary Leadership of Lee Seung-gun At the center of Toss’s success is Lee Seung-gun , founder and CEO of Viva Republica (Toss’s parent company). His story is one of persistence and bold innovation . Before Toss, Lee experienced eight startup failures over six years before finally launching his ninth business idea , which became Korea’s first successful peer-to-peer money transfer service . A Global Vision for Toss As of February 2025 , Toss is aiming for foreign nationals ...

The once-blurred lines between these roles are slowly becoming clearer. In Korea’s tech industry , job titles like Service Planner (서비스 기획자), Product Manager (PM), and Product Owner (PO) are often used interchangeably . This has created confusion—not just for job seekers but also for companies struggling to define these roles properly. But things are changing.  Some PMs are still limited to service planner roles , while some service planners are taking on PO-level responsibilities without the right compensation. But more tech companies are now distinguishing these positions , bringing structure to an industry that has long operated in ambiguity. So, what’s causing this shift? Let’s break it down. The Current State of Confusion Many Korean companies still don’t fully separate these roles , leading to job descriptions that mix responsibilities across all three positions. It’s common to see: A company hiring a "Product Owner" but expecting them to do Produc...